EPISODE SUMMARY Pinpointing your ideal customer can be game changing. It will help determine your marketing strategies, how you want to build advertising campaigns, and give everyone in your organization a clear idea of who you’re serving. To do this effectively, developing a customer avatar is a worthwhile exercise that […]

EPISODE SUMMARY Today’s episode of The Business Equation Podcast takes us inside the mind of George Bryant, a brilliant and successful entrepreneur who got his start without even realizing what exactly he was starting. After serving in the Marine Corps, George was released from duty and needed to find a […]

EPISODE SUMMARY Too often, business owners pay themselves last as they grind, push, battle, and pull out all the stops to get their enterprise off the ground. All of us have been predisposed to look at the bottom line, then draw a salary. And if there’s nothing to take, those […]

EPISODE SUMMARY Mindset may not be the first thing you think about when it comes to the world of investments and trading. But, if you’ve listened to past episodes of The Business Equation, you know mindset is critical in all endeavors of life, personal and professional. It literally makes or […]

EPISODE SUMMARY Burnout. That dreaded ‘B’ word that none of us want to encounter. It can stop progress in its tracks and tear results apart at the seam without blinking an eye. Fortunately, there are ways to avoid burnout. And today, you will discover how from one of the best […]

EPISODE SUMMARY We’ve talked about mindset on The Business Equation many times. For good reason. Without the right mindset, you’re never going to succeed. Period. If you constantly fall back to beliefs of self-doubt, those beliefs will manifest themselves into reality over and over and over. It’s a vicious cycle […]

EPISODE SUMMARY We’ve talked about it on The Business Equation in the past – no matter how hard you may try, you simply can’t avoid adversity as an entrepreneur. Even the most successful business owners, leaders, and professionals have had seemingly insurmountable odds to overcome at one point in their […]

EPISODE SUMMARY What is a franchise business? Well, in short, a franchise business model is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and […]

EPISODE SUMMARY Are you taking the necessary steps in your life to become great and live your best life? Doing so is a key component to your success in business and in life overall. And today, we are going to hear the reasons why these actions are so important from […]